Majorette, the rise and fall of a French dream
Majorette is a brand known to all boys born around the 70s. The birth of the company dates back to October 17, 1961 when the “Rail-Route Jouets” was registered in the register of the Chamber of Commerce of Lyon by Emile Véron, brother of Joseph, the owner of the Norev. In 1966 the name was […]
Lancia death: a premeditated crime
Lancia is a glorious Italian brand. And is doomed to death. Sergio Marchionne, CEO of Fiat Group, of which Lancia is a part, has no doubts: the brand has no “appeal” in more lucrative markets and it makes no sense to invest money for new models. The end of a glorious history Some would like to compare the downward spiral […]
Dogs in da car!
We love diecast models but sometimes the quality and the care of details is poor. Despite this, we can find some strange details that we appreciate and remember. Family cars… This is the case of some cars reproductions for kids. Cheap toys with a love about details. In our database we found a strange common detail between […]