Lancia death: a premeditated crime

Lancia is a glorious Italian brand. And is doomed to death. Sergio Marchionne, CEO of Fiat Group, of which Lancia is a part, has no doubts: the brand has no “appeal” in more lucrative markets and it makes no sense to invest money for new models.

The end of a glorious history

Some would like to compare the downward spiral of the italian brand with that of the Saab. It seems to me a strained comparison.
The amount of historical models and great innovations made by the Lancia is not comparable to that of the Swedish brand. Neither the number of colossal mistakes. Of course the Saab  600, rebadge of the Lancia Delta and the experience of the joint-venture Saab 9000 / Lancia Thema  / AlfaRomeo 164, were signs of a common destiny.

How to forget Lancia?

However, in spite of the short-sightedness of the management, the brand is always printed in the minds of many video-gamers and potential customers! His experience in rallying, his countless victories make the brand immortal. As well as the extraordinary beauty of some of its models.

Master of rally

Here is the list of the victories of Lancia in rallies:

Despite all these wins and a great relaunch, which, as already mentioned, the brand still benefits, the leadership Fiat has done a series of errors caused by the need to spend less on developing new Lancia models.
Everything starts with the Delta II product that refuses to collect the legacy of the previous generation victorious. A car already then studied to be sold only in Italy.

Killing the brand Autobianchi, Lancia began to produce small cars in the series Y (name derived from ‘ancestor Autobianchi Y10, already sold abroad as a Lancia Y10) and other models derived from Fiat. No model has since then been engineered exclusively for the Lancia. And then, yes, this is a premeditated murder.